Posts Tagged“brand”

Does Your Brand Effectively Deliver Its Message?


Stop and think for a bit about where your brand would be if it was not effectively delivering its message. If you stopped and said maybe out of business, there is a good chance you’d be right. Although your brand’s message should always be targeted to reaching as many consumers as possible, the content of the message is so important. If the message is positive and shows consumers why they should do business with you, you stand a good chance of earning their trust. On the other hand, a message that is weak and/or misguided, that’s a message giving you…