It is likely that you have heard of online reputation repair. Reputation management is a key issue in the world of business today, albeit a poorly understood one. One of the confusions lies in understanding the difference between “reputation” and “brand”, which are not the same at all, although they are intertwined. What Is Brand? Your brand is how you want the world to see you. It is how you position yourself in your particular niche. It should tell people what your values are, and what you aim to be consistent in, as well as how these reflect to your…
Understanding the Difference between Brand and Reputation
