A flyer is a great way to get the message of your business or organization across to a large number of people; they are relatively easy to make, very cost-effective, and ensure that your success ratio increases dramatically. However, despite all these advantages, you still need to make sure that the design of your flyer is fit for the purpose; a poorly designed flyer will reflect poorly on your company, your brand, your product, or your event.
Here’s the good news, though: there are plenty of resources to be found online and around you to ensure that your design meets the highest of standards. Designing an effective flyer is actually not that difficult, provided you keep some solid rules in mind. Here are the most important aspects you should remember when creating a flyer.
Understand your goal
Don’t just take a piece of paper and start doodling and designing; think about what you want to accomplish first – write your goals down, so you can compare them with the results later and see if you’ve done a good job. Understanding your goal is crucial. Everything you do when it comes to the design should be with your purpose in mind. Whom do you wish to contact? What do you want to say? How do you make your message clear? What is the ideal outcome?
Understand your audience
This is where some time for research will be important. You can’t talk to a person unless you understand his or her language, and you can’t relate to a person unless you understand what his or her problems, hopes and dreams are. Find out as much as you can about your target demographic, and find a way to relate to them.
Find your image
Images are often intimidating – the non-designer is often afraid of pictures. Take your time and scour the Internet for free source materials; make sure it appeals to your audience.
List down your information
You need to have a clean message, and include only the important information – ask yourself if what you want to include is really necessary. If not, don’t.
Create a clean and attractive layout
When it comes to flyer printing, leaflet printing, and banner printing, less is often more. Keep your flyer clean and simple, and ensure an attractive layout.
Remember that you can find a lot of templates online, and these can help you accomplish the desired result – there’s no need to reinvent the wheel, after all. Also be careful when it comes to the materials you are printing on, and the quality of print you require. Quality in flyer printing can never be understated; the impression you make is very important. Creating an effective flyer should not be intimidating – but it requires some time and creativity to do it just right.
Image attributed to jk1991/FreeDigitalPhotos.net