In today’s intensively competitive mobile market in India, the various brands are trying to check-mate each other and gain as much as market shares as possible. While some of the major players like Samsung, Apple and LG have been quite dominant over a period, one of the brans that as rose-up and has compelled the big players to take note of it is Micromax. The company has been a great success story in Indian market and the success can be attributed to its smart positioning, it played well with the Indian’s affinity to affordable products. The wide range of Micromax…