You get the booking confirmation. Your place is reserved and your brand will be showcasing its products in all its glory at an upcoming exhibition! There is no doubt the first, or any exhibition for that matter, is an exciting time for any company. Not only is it a brilliant marketing technique that brings the customer face to face with your brand, it’s also a cost-effective way to build your company’s reputation. Nowadays, every consumer is connected to their favourite brands digitally. However, for the B2B market, and even B2C (business to consumer), you are going to want to strike…